Hidden Gems: The Best SUVs Nobody's Buying in 2023

Sport Utility Vehicles (SUVs) have dominated the automotive market for years, offering a perfect blend of practicality, comfort, and versatility. However, some exceptional models often fly under the radar, overlooked by buyers despite their impressive features and capabilities. This article explores the best SUVs that aren't getting the attention they deserve in 2023, and why they might be worth considering for your next vehicle purchase.

Hidden Gems: The Best SUVs Nobody's Buying in 2023 Image by F. Muhammad from Pixabay

Why are some great SUVs overlooked by buyers?

The automotive market is highly competitive, with numerous brands vying for consumer attention. Sometimes, excellent SUVs get lost in the shuffle due to factors like limited marketing budgets, strong brand loyalties, or simply being overshadowed by more popular models. Additionally, some buyers may stick to familiar brands or best-selling models without exploring all available options. This tendency can lead to overlooking potentially better-suited vehicles that offer superior value, performance, or features.

What features make these underappreciated SUVs stand out?

The SUVs that aren’t selling as well as they should often boast impressive characteristics that set them apart from their more popular counterparts. These features may include advanced safety technologies, superior fuel efficiency, innovative infotainment systems, or exceptional off-road capabilities. Some models offer unique design elements or luxurious interiors that rival more expensive brands. Others may provide outstanding warranty coverage or lower total cost of ownership, making them excellent long-term investments for savvy buyers.

How do unsold 2023 SUV models benefit potential buyers?

As we approach the end of the model year, dealerships often have an inventory of unsold 2023 SUVs. This situation can create excellent opportunities for consumers to secure great deals on these vehicles. Dealers may offer significant discounts, attractive financing options, or additional perks to move these models off their lots. For buyers, this means the chance to purchase a brand-new SUV with all the latest features at a considerably lower price than they might have paid earlier in the year.

What are some of the best SUVs that aren’t selling well in 2023?

Several SUV models in 2023 have received critical acclaim but haven’t achieved the sales numbers they deserve. These vehicles offer a range of benefits that make them worthy of consideration:

  1. Mazda CX-5: Known for its upscale interior and engaging driving dynamics

  2. Volkswagen Tiguan: Offers European styling and a spacious third row

  3. Hyundai Tucson: Features bold design and advanced hybrid options

  4. Subaru Forester: Provides standard all-wheel drive and excellent visibility

  5. Kia Telluride: Boasts luxurious features at a mainstream price point

How do these underappreciated SUVs compare in features and pricing?

To help you understand how these overlooked SUVs stack up against each other, we’ve compiled a comparison table of key features and estimated pricing:


Model Starting MSRP Key Features Fuel Economy (City/Hwy)
Mazda CX-5 $26,700 Premium interior, sporty handling, available turbo engine 24/30 mpg
Volkswagen Tiguan $26,950 Third-row seating, German engineering, spacious cargo area 23/30 mpg
Hyundai Tucson $26,450 Bold styling, hybrid and plug-in hybrid options, advanced tech 26/33 mpg
Subaru Forester $26,395 Standard AWD, excellent visibility, rugged capability 26/33 mpg
Kia Telluride $35,890 Luxurious feel, spacious interior, strong towing capacity 20/26 mpg

Prices, rates, or cost estimates mentioned in this article are based on the latest available information but may change over time. Independent research is advised before making financial decisions.


What might SUV prices look like in 2025?

While it’s challenging to predict exact prices for SUVs in 2025, several factors could influence the market. The ongoing shift towards electrification may lead to more affordable electric and hybrid SUV options as technology advances and production scales up. However, traditional gasoline-powered SUVs might see price increases due to stricter emissions regulations and potential raw material cost fluctuations. Economic conditions, consumer demand, and global supply chain dynamics will also play crucial roles in determining future SUV pricing.

In conclusion, the SUV market is filled with hidden gems that offer exceptional value, performance, and features. By looking beyond the best-selling models and considering these underappreciated options, buyers can find vehicles that perfectly suit their needs and potentially save money in the process. As we look towards 2025 and beyond, the SUV landscape will continue to evolve, but the importance of thorough research and considering all available options will remain crucial for making informed purchasing decisions.